Enter
01China Market Activation
Services: market assessment, go-to-market strategy, distributor selection, regulatory roadmap
Outcome: a fact-based go / no-go, a market entry strategy, and a partner shortlist.
China is big.You don't have to go in blind.
We help Swiss and European brands enter with clarity and grow with control.
Europe
European presence and a clear counterpart.
中国China
On-the-ground execution and brand building.
Europe
A counterpart in Europe
Someone you can reach in Europe who stays close to the China work and keeps decisions clear.
- A named contact based in Switzerland
- Decision support before you commit capital or partners
- Transparent reporting you can follow from Europe
中国China
Hands-on in China
We consult and execute with you on the ground so entry, partners and channels do not stay opaque.
- Practical support for market entry steps
- Distributor and channel oversight with visibility
- Brand building, with your brand assets built and protected
Our services
How we work with you
Grow
02China Brand and Market Guardianship
Services: partner management, pricing governance, performance management, business development
Outcome: a governed, transparent, growing China business, with pricing, data and consumer relationships under the brand’s control.
Own
03Brand Development
Services: branding and marketing, KOL / medical education, launch brand campaigns, community management, China trademark registration and IP protection
Outcome: a brand that is registered, protected and known in China, with customer relationships that stay with you.
Focus
Sectors
Consumer HealthLuxury
01
Consumer Health
Consumer Health covers dermo-cosmetics, food supplements and nutraceuticals, OTC and related consumer health categories: regulated categories where trust, registration and the right channels matter in China.
Explore Consumer Health02
Luxury
Luxury covers Swiss and European luxury brands, especially watches and jewelry, where heritage, brand codes and controlled distribution matter in China.
Explore LuxuryCase studies
Selected work
Consumer Health
China market activation for a French sports nutrition brand
Activation completed within 6 months; contract signed; brand entered China via cross-border e-commerce.
Read case
Consumer Health
A 360° NMPA regulatory study for a Swiss efficacy skincare brand
Complete assessment report on the ingredient's status in China; key input for entry and growth decisions and for the brand dossier used with distributors, suppliers and resellers.
Read case
Luxury
Launching China e-commerce for a renowned Swiss luxury watchmaker
Within two years, the brand's ecommerce platform launched with a strong digital presence and sustainable revenue.
Read case
The firm
About
DRY Consulting Sàrl is a Swiss company with teams and partners in Lausanne, Shanghai and Beijing. Founder Delphine Yan has helped European brands enter China since 2013. Today we focus on Consumer Health and Luxury brands that want a clear, lasting presence in China.
LausanneShanghaiBeijing
Thinking about China for your brand?
In 30 minutes, we look at your brand, your category and what you expect from China, and you leave with a clear view of the first steps: regulation, channel and partners.
Delphine Yan, DRY Consulting. Lausanne, Shanghai, Beijing. English, French, Chinese.